WHY HOTJAR / FOR PRODUCT MANAGERS

Truly understand your users with Hotjar

See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.

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5,750 product managers discover insights in Hotjar every week

  • First State Bank
  • Custom Aire
  • First State Bank
  • Dakota Molding
  • Dakota Peat
  • First State Bank
  • Eastbay Campground
  • First State Bank
  • First State Bank
  • Black Ace

56,549 users signed up last month

No credit card required

GDPR- & CCPA-ready

Reduce assumptions and validate ideas

Understand how users truly behave in your product with unbiased reliable data. Stop guessing and build product features that are guaranteed to help your users.

"Rather than guess what's needed, we watch session recordings to build what's right for the users."

Luke Calton

Product Lead, Hussle

Make the right changes with reliable insights from actual users

Without Hotjar

You’re never certain if your improvements have solved a problem

Optimizing your site feels like several shots in the dark

You improve conversions but compromise user experience

With Hotjar

Get closure that the improvement is doing what it needs

Discover opportunities to improve with pinpoint precision

The users’ experience improves while you hit business goals

Here's how it works

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

See what users see

Recordings are playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds. Learn more

Get feedback with context

A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at. Learn more

Hear from your users

Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users. Learn more

HITTING TARGETS WITH HOTJAR

Increase conversion

Andrew increased conversions on his site by 3x with insights from heatmaps and recordings.

“With Hotjar... our conversion rate went from 0.5% to 1.6% for visitors making a payment in just one month.”

Andrew Haehn

Operations Director, Materials Market

Build a better product experience with Hotjar

Trusted by over 900,000 organizations across 180+ countries. It’s
free, forever.

No credit card required

No credit card required

56,549 users signed up last month

GDPR- & CCPA-ready